Tuesday, April 22, 2014

Mary Katrantzou for Adidas

Mary Katrantzou is to collaborate with Adidas. The sportswear brand announced that the collaboration - slated to launch in November - will be a long-term union and will comprise both clothing and footwear.

"I'm really excited to be working with Adidas on a line of apparel and footwear," Katrantzou told us this morning. "I grew up, like so many other kids around the world, wearing Adidas sneakers and I'm really excited about bringing my vision to such a global brand. They have a fantastic heritage and their ability to innovate in sportswear makes them the perfect partner for us to work with in this market."
Katrantzou follows in the footsteps of Topshop, Pharrell Williams, Raf Simonsand Stella McCartney by joining forces with Adidas, something that Dirk Schoenberger, global creative director of Adidas's sport style division, is naturally very excited about. 
"The collaboration between Adidas and Mary Katrantzou merges the exceptional talent of one of the most interesting designers of today and a company that embraces many different cultures from sports, pop, music and fashion," Schoenberger told us. "I admire Mary's extraordinary sense of printing techniques, colours and silhouette that will bring another amazing new aesthetic to the Adidas Originals women's collection."


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