Tuesday, January 12, 2016

DKNY's New York Girl

DONNA KARAN's new fragrance, My NY, is inspired by the people of New York, but that didn't stop the designer from choosing Kosovo-born, UK-raised Rita Ora as the brand’s face.

"If Rita can't sell it, I don't know who can," she said of the singer, who splits her time between London and New York. "I think Rita's a great representative of DKNY. She's full of life, she's about what everyone wants to feel - energy. And I find her ageless. She's like this Energizer Bunny who can wear anything from track shoes to stilettos, DKNY to Donna Karan. I love the girl as a person, too. She walks the talk."

Fortunately Ora is equally as fond of Karan, who she has worked with previously on DKNY ready-to-wear campaigns. The brand's collaboration with her good friend Cara Delevingne on a capsule fashion collection was also announced this month.

Housed in a heart-shaped bottle with a skyline-inspired cap, the scent has top notes of raspberries, galbanum and pink pepper, a heart of Egyptian jasmine, freesia and orris root, and a drydown of patchouli, vanilla absolute, musk and ambergris.

The fragrance will launch in Britain this August, with television and print advertising.

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